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Launchboard
Northbeam Studio
Mon 5 Oct 2026Demo · synthetic data

Two things need a decision today.

Hearthline is moving as planned. Ledgerly is left out of this count because two of its channels aren’t connected yet.

Needs attention· Mossé

Paid social is costing 40% more per click than usual.

CPC $1.83 vs 28-day median $1.31 (typical swing ±$0.07). Three days in a row.

Grouped from 2 related signals.

Elena Lin · Performance lead
Review paid social
Decide by Friday· Kiln Coffee × Ridgeway

Two launches hit the same audience on Oct 14.

Same audience segment, same 3 channels, same start date. Starting Alpine Pack on Nov 8 or later clears it.

Marcus Thorne · Launch strategist
Compare dates

Launches, next six weeks

LiveScheduledClashes with another launch
Today Oct 5Oct 12Oct 19Oct 26Nov 2Nov 9
HearthlineSam Chen
Fall Cookware DropOct 1 – 25
Holiday Gift Guide
MosséElena Lin
Barrier Cream RelaunchSep 28 – Oct 18
Winter Repair SetNov 2 →
Kiln CoffeeMarcus Thorne
Roaster's ReserveOct 14 – Nov 4
RidgewayDana Vance
Alpine PackOct 14 – Nov 8
LedgerlyAna Reyes
Not tracked yet. Paid social and affiliate aren’t connected, so launches here can’t be checked for clashes.Connect sources

Oct 14: Kiln Coffee and Ridgeway both launch to the same audience (outdoor-minded adults 25–44) on paid social, paid search and email. The two flights overlap for 22 days.

The numbers, last 13 weeks

Attributed revenue$5.90M2.9% below plan
Blended ROAS4.6×Up 1.8% on the 13 weeks before
Ad spend$1.23M99% of the $1.24M campaign plan, 2 flights off pace
Weighted pipeline$1.52M29 open deals, 8 closing in October
Launches in view62 live, 4 scheduled
Weekly revenue against planActualPlan
$420K$440K$460K$480K$500KJul 6Jul 27Aug 17Sep 7Sep 28+4% · Hearthline Labor Day revenue surge−5% · Mossé hero product out of stock for four days
  • Week of Aug 31: +4% · Hearthline Labor Day revenue surge
  • Week of Sep 14: −5% · Mossé hero product out of stock for four days

Plan is each brand’s daily revenue plan, added up by week.

Brands

  • HearthlineOn trackRevenue 1% above plan over the last 4 weeks.Sam Chen
  • MosséNeeds attentionPaid social CPC up 40%. Revenue down 31% for 4 days (Sep 14 to Sep 17).Elena Lin
  • Kiln CoffeeWatchLaunch clashes with Ridgeway on Oct 14. Paid social spend is at 73% of plan.Marcus Thorne
  • RidgewayWatchLaunch clashes with Kiln Coffee on Oct 14. Paid social spend is at 116% of plan.Dana Vance
  • LedgerlyNot tracked yetPaid social and affiliate aren’t connected. Email started in August.Ana Reyes

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